An analysis of 380 participants on seven of the most popular dating websites: eHarmony, Hinge, Match.com, OkCupid, Plenty of Fish, Tinder and Zoosk. This report contains UX benchmarks (SUPR-Q and SUS Equivalents), Net Promoter Scores, Areas of Improvement, Key Driver Analysis, Key Findings, a PURE Analysis and comparison to 2014 data.
Table of Contents
Executive Summary
Study Design Details
SUPR-Q & NPS Summary
Retrospective Study Key Findings: SUPR-Q & NPS, Estimated SUS Scores
Visit Frequency, Platform Usage
Reasons to Use, Dating Success
Areas for Improvement, Summarized Verbatim Comments
Key Drivers for UX Quality
Usability Study Key Findings: SUPR-Q & NPS, Estimated SUS Scores