The UX of Dating Websites & Apps Benchmark Report
$1,999.00 – $3,999.00
Product Description
An analysis of 380 participants on seven of the most popular dating websites: eHarmony, Hinge, Match.com, OkCupid, Plenty of Fish, Tinder and Zoosk. This report contains UX benchmarks (SUPR-Q and SUS Equivalents), Net Promoter Scores, Areas of Improvement, Key Driver Analysis, Key Findings, a PURE Analysis and comparison to 2014 data.
Table of Contents
- Executive Summary
- Study Design Details
- SUPR-Q & NPS Summary
- Retrospective Study Key Findings: SUPR-Q & NPS, Estimated SUS Scores
- Visit Frequency, Platform Usage
- Reasons to Use, Dating Success
- Areas for Improvement, Summarized Verbatim Comments
- Key Drivers for UX Quality
- Usability Study Key Findings: SUPR-Q & NPS, Estimated SUS Scores
- Usability Issues by Website
- Historical Comparison: 2014 to 2019
- Appendix: Demographics
