The UX of Dating Websites & Apps Benchmark Report

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Product Description

An analysis of 380 participants on seven of the most popular dating websites: eHarmony, Hinge, Match.com, OkCupid, Plenty of Fish, Tinder and Zoosk. This report contains UX benchmarks (SUPR-Q and SUS Equivalents), Net Promoter Scores, Areas of Improvement, Key Driver Analysis, Key Findings, a PURE Analysis and comparison to 2014 data.

Table of Contents

  • Executive Summary
  • Study Design Details
  • SUPR-Q & NPS Summary
  • Retrospective Study Key Findings: SUPR-Q & NPS, Estimated SUS Scores
  • Visit Frequency, Platform Usage
  • Reasons to Use, Dating Success
  • Areas for Improvement, Summarized Verbatim Comments
  • Key Drivers for UX Quality
  • Usability Study Key Findings: SUPR-Q & NPS, Estimated SUS Scores
  • Usability Issues by Website
  • Historical Comparison: 2014 to 2019
  • Appendix: Demographics

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