UX & NPS Benchmark Report for Mass Merchant Websites (2026)
UX & NPS Benchmark Report for Mass Merchant Websites (2026)
UX & NPS Benchmark Report for Mass Merchant Websites (2026)
Price range: $1,999.00 through $3,999.00
Product Description
Retrospective study of 351 respondents’ experiences using seven popular mass merchant websites: Amazon, JC Penney, Kohl’s, Macy’s, Target, TJ Maxx, and Walmart.
This report contains UX benchmarks (SUPR-Q, SUPR-Qm, Net Promoter Scores, and UX-Lite), specific questions about experiences using these types of websites, and areas of improvement based on participants’ comments.
Table of Contents
- Executive Summary
- Study Design
- Key Findings
- SUPR-Q & NPS
- UX-Lite
- Estimated SUS
- Platform Use
- Brand Attitude
- Continued Use
- Mobile SUPR-Qm & NPS
- Key Drivers of UX Quality
- Areas for Improvement (Usability Issues & Summarized Verbatim Comments)
- Appendix (Demographics)
Individual License: provides one person within an organization access to the license.
Site License: provides multiple people within the organization access to the license.
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