UX & Net Promoter Benchmark Report for Federal Government Websites

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Product Description

An analysis of 402 participants on five government websites: IRS.gov, NASA.gov, NPS.gov, USA.gov, and USPS.gov. This report contains UX benchmarks (SUPR-Q and task-metrics), Net Promoter Scores, a Key Driver Analysis and behavioral data (videos, clickmaps and heatmaps) from February 2018.

 

Table of Contents

Study Overview
SUPR-Q Scores
Usability
Loyalty
Trust & Credibility
Appearance
Key Findings SUPR-Q & NPS- Perception Study
Past Experiences & Visit Frequency
Key Drivers of UX Quality
Key Findings SUPR-Q & NPS - Usability Study
Click + Heat Maps

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