UX & Net Promoter Benchmark Report for Wireless Carrier Websites


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Product Description

An analysis of 393 participants on popular wireless carrier websites: AT&T, Verizon, T-Mobile, BT, and Sprint. This report contains UX benchmarks (SUPR-Q and task-metrics), Net Promoter Scores, and behavioral data from Q4 2017.


Table of Contents

Study Overview
SUPR-Q Scores
Trust & Credibility
Net Promoter Scores
Brand Attitudes
Past Experiences & Visit Frequency
Video Observations
What to Improve
Major Usability Analysis
Click Maps & Heatmaps
2012 to 2017 Perception Comparison
Demographic Details

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