Benchmarking is an essential step to understanding how design changes actually improve the user experience. A reliable benchmark helps you differentiate real improvements from random noise. A lot goes into a benchmarking study, and any of those things can go wrong. It’s important to get the details right because you’ll use the benchmarks to make
Benchmarking the user experience of a website, app, or product is essential to understanding how the experience is for your users and if you’re making effective changes to the interface over time. A UX benchmark is similar to going to the doctor to get your blood pressure, weight, and cholesterol checked. You get a series
Conducting a benchmark study is an excellent way to understand the quality of the website user experience. Adding a competitive component makes the benchmarking effort even more valuable. Having a comparison makes interpreting the subsequent data you collect easier to understand as you can immediately see how good or bad the experience was relative to
Most of us take to the skies for business or a vacation (some more frequently than others). And who hasn’t had a nightmare travel experience with delays, cancellations or getting bumped? While there is much written about the airline travel experience, a lot of time is also spent researching and purchasing those airline tickets online.
Signing up for health insurance might have been a nightmare for many, but managing your health insurance once you get it, it turns out, isn’t that easy either. In conjunction with our panel partner, Op4G, we asked five hundred participants to reflect on their most recent experience with their health insurance provider’s website. In total,
How usable is a website? While most usability activities involve finding and fixing problems on websites (often called formative evaluations), it’s good practice to know how usable a website is (often called a summative evaluation). Obtaining a quantitative usability benchmark allows you to understand how design and functional changes impacted the user experience. We will
Many software companies track and use the Net Promoter Score as a gauge of customer loyalty. Positive word of mouth is a critical driver of future growth. If you have a usable product, customers will tell their friends about the positive experience. And alternatively, a poor user experience will lead customers to tell their friends
How usable is a website or software application? To know if design changes improved the usability of an application, you first need a baseline measure of usability from a benchmark test. Here are 10 tips to use when planning your next benchmark test. Recruit for representativeness over randomness: It will be difficult to select a
