How to Conduct a Top Task Analysis

Who are the users and what are they trying to do? Answering those two questions are essential first steps to measuring and improving the right things on an interface. It’s also one of the first things we’ll cover at the Denver UX Boot Camp. While there are hundreds to thousands of things users can accomplish

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Measuring the Effectiveness of a Product Name

Naming a product is like naming a baby.  Everyone has opinions and you are stuck with it for a long time! Product naming, whether it is for software, hardware or a physical device is a multistage process—often involving creative teams, product managers, CEOs and lawyers. It’s also one of the few times I think focus

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7 Steps to Conducting Better Qualitative Research

Qualitative research is often used as a catch-all phrase to mean not to expect any “hard numbers” from research findings. While qualitative research is the collection and analysis of primarily non-numerical activities (words, pictures and actions), it doesn’t mean you can’t apply a structured approach to your research efforts. Usability testing is often characterized as

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Measuring Website Visitors’ True Intent

Who are your users and what are they doing? Measuring the user experience starts with understanding who your users are and what tasks they are trying to accomplish on your website. It’s one of the first things we’ll cover at the UX Boot Camp. Visitor profile and intent are not something you can derive easily

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Five Techniques for Moderating Usability Tests

It doesn’t matter if it’s your first usability test or your hundredth; there are always things you can improve to make the most of the time with your users. Avoid using why in a direct, reflexive manner: We of course want to know why users do things on websites and in applications.But when we ask

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Seven Ways to Test the Effectiveness of Icons

For as long as user interfaces have had icons, there have been strong opinions about what makes an effective icon. From the business analyst to the CEO, we all like to tell the designer what’s “intuitive” and what’s “terrible.” Instead of making decisions based on the pay grade of the people in a meeting, consider

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The 3 R’s of Measuring Design Comprehension

Will users get it? Marketing and design teams often want to know if users will understand a key concept on a website or design. For example, do users understand new terms and conditions, a privacy policy, different product models, prices or the service packages properly? When you want to know if users will understand something

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How To Measure Learnability

Learnability is often used interchangeably with usability. While they are similar concepts, learnability is actually something a bit different. Part of the confusion is that there are two common uses of the term learnability. The first use of learnability describes the ability of an interface to allow users to accomplish tasks on the first attempt.

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What UX Methods to Use and When to Use Them

There are a number of popular methods used in improving the user experience at all phases of research and design. The following are some of the more popular methods we use and when we use them. We will focus on most of these methods in detail at the UX Bootcamp in Denver. Requirements Who are

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Prioritizing UI Improvements: The QFD

Too much to do and too little time—that’s product design. The list of bug fixes, feature requests, pet projects and product enhancements are almost always too long to address. While the product can be a website, desktop software or an enterprise accounting system, it’s a problem that predates software development and is as old as

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