How Accurate Is Self-Reported Purchase Data?

How much did you spend on Amazon last week? If you had to provide receipts or proof of purchases, how accurate do you think your estimate would be? In an earlier article we reported on the first wave of findings for a UX longitudinal study. We found that attitudes toward the website user experience tended

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Why You Should Measure UX Attitudes

Watching how people interact with an interface tells you a lot about what works and what needs improvement. And while observing behavior is essential for understanding the user experience, it’s not enough. Just because a product does what it should, is priced right, and is reliable, doesn’t mean it provides a good user experience. Users

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50 UX Metrics, Methods, & Measurement Articles from 2018

It was another busy year at MeasuringU. We posted 50 new articles, added new features to MUIQ—our UX testing platform, hosted our 6th UX Bootcamp, and released the book, Benchmarking the User Experience. We also moved into a bigger new space in Denver’s Cherry Creek neighborhood. It’s three times the size of our old space

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The Methods UX Professionals Use (2018) featured

The Methods UX Professionals Use (2018)

The wide range of UX methods is one of the things that makes UX such an interesting field. Some methods have been around for decades (like usability testing), others are more recent additions, while some seem to be just slight variations on other existing methods. We’ve been tracking and analyzing the methods UX professionals report

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Use a Research Grid to Focus Study Decisions

UX research efforts should be driven by business questions and a good hypothesis. Whether the research is a usability evaluation (unmoderated or moderated), survey, or an observational method like a contextual inquiry, decisions need to be made about question wording, response options, and tasks. But in the process of working through study details, often the

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50 UX Metrics, Methods, & Measurement Articles from 2017

It was another busy year on MeasuringU.com with 50 new articles, a new website, a new unmoderated research platform (MUIQ), and our 5th UX Bootcamp. In 2017 over 1.2 million people viewed our articles. Thank You! The most common topics we covered include: usability testing, benchmarking, the 3Ms of methods, metrics and measurement, and working

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How to Code & Analyze Verbatim Comments

We conduct a lot of quantitative online research, both surveys and unmoderated UX studies. Much of the data we collect in these studies is from closed-ended questions or task-based questions with behavioral data (time, completion, and clicks). But just about any study we conduct also includes some open-ended response questions. Our research team then needs

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The Methods UX Professionals Use (2016)

The range of methods available to the researcher is one of the things that makes UX research such an interesting and effective field. The recently completed UXPA salary survey provides one of the more comprehensive pictures of the methods practitioners use. It contains data from over 1200 respondents from 37 countries collected in 2016. Similar

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Practical Usability Rating by Experts (PURE)

There’s a continued need to measure and improve the user experience. In principle, it’s easy to see the benefits of having qualified participants use an interface and measuring the experience to produce reliable metrics that can be benchmarked against. But in practice, a number of obstacles make it difficult: time, cost, finding qualified participants, and

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Scientific Thinking For Better Design

There’s been a lot of buzz about design thinking. What it means, how to apply its principles, and even if it’s a new concept. While design thinking is usually applied to more scientific endeavors, scientific thinking can also benefit design. While it may be a less-trendy topic, a scientific approach to design is certainly effective.

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