Methods

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How many jelly beans are in the jar? Your best guess is probably wrong. But if I were to ask a few hundred people their guesses and calculate the average, the average would turn out to be pretty accurate. Some guesses are in fact correct, but they are rare and you don't know ahead of time which guess will be correct. If you're familiar with

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It was another busy year on MeasuringU.com with 49 new articles, a new book and UX Bootcamp.In 2015, our articles were served up 2.3 million times to 900,000 visitors. Thank You! We covered topics including the essentials of usability testing, finding the right sample size, and better ways of measuring the customer experience. Here, in descending order, are the ten articles that received the most

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Despite improvements in search technology, most users still take a browse-first approach to find products and information on websites. That makes navigation important, not only on websites but also in mobile apps, operating systems, and the various devices we interact with. Navigation remains an essential method to find products, information, and functions. If users can't find it, it's like it doesn't exist!There are a number

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Maybe you've seen the ketchup bottles. It's been a popular meme on LinkedIn. The bottles are intended to be a clever way to explain the difference between UI (user interface) and UX (user experience). The classic bottle of ketchup is the user interface. The ketchup bottle introduced in 2002 with its characteristic inverted bottle and lid is supposed to be the user experience.While people spreading

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There's no shortage of methods available to the UX researcher. The methods can generate both qualitative and quantitative data--and many of them complement each other. A mixed-methods approach that combines qualitative and quantitative methods gives you a better picture of both the frequency or "how much" and the reasoning or "why" behind the numbers better than an approach that's only qualitative or only quantitative.While there

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When we speak about a qualitative research study, it's easy to think there is one kind. But just as with quantitative methods, there are actually many varieties of qualitative methods. Similar to the way you can group usability testing methods, there are also a number of ways to segment qualitative methods. A popular and helpful categorization separate qualitative methods into five groups: ethnography, narrative, phenomenological,

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While we're known in the industry as a quantitative research firm, much of the research we do is actually a mixed-methods approach. That is, we mix both quantitative and qualitative methods to provide a comprehensive picture of the user experience. Such an approach answers "why" and "how much," among other things; answers difficult to get with a quantitative study alone. We like quantitative approaches, which

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Have you taken a terrible survey? Or, perhaps you were on the receiving end of the results?Too long. Leading questions. Poor response options. Overgeneralized findings and misinterpreted data.There's no doubt that surveys can be overused and abused. Maybe you've even thought about abandoning them altogether. But is that abuse greater in surveys than in other research methods? Or is it just that surveys are so

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When you're planning a study to compare multiple interfaces, one of the first choices to consider is whether to use a within-subjects or between-subjects approach. The interfaces can include anything you want to compare: design mockups, competing websites, or a new mobile app design with an old mobile app design. The choice comes down to whether you'll use the same participants (within-subjects) or different participants

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While we often talk about usability tests as if there is one type of usability test, the truth is there are several varieties of usability tests. Each type addresses different research goals. Don't confuse the five usability testing types with the interface type or the testing modes. Interface types are mobile (website or apps), desktop (software or website), or a physical device (like a thermostat).Testing

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