Methods

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Despite improvements in search technology, most users still take a browse-first approach to find products and information on websites. That makes navigation important, not only on websites but also in mobile apps, operating systems, and the various devices we interact with. Navigation remains an essential method to find products, information, and functions. If users can't find it, it's like it doesn't exist!There are a number

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Maybe you've seen the ketchup bottles. It's been a popular meme on LinkedIn. The bottles are intended to be a clever way to explain the difference between UI (user interface) and UX (user experience). The classic bottle of ketchup is the user interface. The ketchup bottle introduced in 2002 with its characteristic inverted bottle and lid is supposed to be the user experience.While people spreading

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There's no shortage of methods available to the UX researcher. The methods can generate both qualitative and quantitative data--and many of them complement each other. A mixed-methods approach that combines qualitative and quantitative methods gives you a better picture of both the frequency or "how much" and the reasoning or "why" behind the numbers better than an approach that's only qualitative or only quantitative.While there

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When we speak about a qualitative research study, it's easy to think there is one kind. But just as with quantitative methods, there are actually many varieties of qualitative methods. Similar to the way you can group usability testing methods, there are also a number of ways to segment qualitative methods. A popular and helpful categorization separate qualitative methods into five groups: ethnography, narrative, phenomenological,

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While we're known in the industry as a quantitative research firm, much of the research we do is actually a mixed-methods approach. That is, we mix both quantitative and qualitative methods to provide a comprehensive picture of the user experience. Such an approach answers "why" and "how much," among other things; answers difficult to get with a quantitative study alone. We like quantitative approaches, which

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Have you taken a terrible survey? Or, perhaps you were on the receiving end of the results?Too long. Leading questions. Poor response options. Overgeneralized findings and misinterpreted data.There's no doubt that surveys can be overused and abused. Maybe you've even thought about abandoning them altogether. But is that abuse greater in surveys than in other research methods? Or is it just that surveys are so

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When you're planning a study to compare multiple interfaces, one of the first choices to consider is whether to use a within-subjects or between-subjects approach. The interfaces can include anything you want to compare: design mockups, competing websites, or a new mobile app design with an old mobile app design. The choice comes down to whether you'll use the same participants (within-subjects) or different participants

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While we often talk about usability tests as if there is one type of usability test, the truth is there are several varieties of usability tests. Each type addresses different research goals. Don't confuse the five usability testing types with the interface type or the testing modes. Interface types are mobile (website or apps), desktop (software or website), or a physical device (like a thermostat).Testing

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Was that what you were expecting? How do you feel when you're pleasantly surprised by the quality of a hotel room, the service at a restaurant, or the features in a new app? And how do you feel when it takes 20 minutes to pay your bill online (after calling customer service) when you expected it to take a couple clicks? Or that cleaning product

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How do you create a better user experience? The answer starts with asking the right questions. While there are many questions you should ask to measure the user experience, there are a number of questions that come up repeatedly. Here are the seven I get the asked the most and some guidance on how to answer them.   We cover all of them in our Denver

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