Search
Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Filter by Custom Post Type

Rating Scales

by Jeff Sauro | August 21, 2018

Browse Content by Topic

UX ( 57 )
 Usability Testing ( 52 )
 Statistics ( 51 )
 Methods ( 50 )
 Usability ( 32 )
 Survey ( 31 )
 User Research ( 27 )
 Customer Experience ( 26 )
 Benchmarking ( 24 )
 SUS ( 19 )
 Sample Size ( 18 )
 NPS ( 17 )
 Usability Problems ( 17 )
 Usability Metrics ( 13 )
 Rating Scale ( 13 )
 SUPRQ ( 12 )
 Qualitative ( 11 )
 Net Promoter Score ( 11 )
 Metrics ( 11 )
 User Experience ( 11 )
 Measurement ( 10 )
 Navigation ( 10 )
 Task Time ( 8 )
 Surveys ( 8 )
 Market Research ( 8 )
 Questionnaires ( 7 )
 Task Completion ( 7 )
 Heuristic Evaluation ( 7 )
 Reliability ( 6 )
 Mobile ( 6 )
 Mobile Usability Testing ( 6 )
 Six Sigma ( 5 )
 UX Metrics ( 5 )
 Satisfaction ( 5 )
 Usability Problem ( 5 )
 Visualizing Data ( 5 )
 Rating Scales ( 5 )
 Questionnaire ( 5 )
 Credibility ( 4 )
 Moderation ( 4 )
 Validity ( 4 )
 UX Maturity ( 4 )
 Confidence ( 4 )
 Loyalty ( 4 )
 Research ( 4 )
 Task Times ( 4 )
 Quantitative ( 4 )
 Confidence Intervals ( 4 )
 Analytics ( 4 )
 Task Metrics ( 3 )
 Customer Segmentation ( 3 )
 SUPR-Q ( 3 )
 Card Sorting ( 3 )
 Expert Review ( 3 )
 Lean UX ( 3 )
 ROI ( 3 )
 Unmoderated Research ( 3 )
 Usability Lab ( 3 )
 Summative ( 2 )
 PhD ( 2 )
 Data ( 2 )
 SEQ ( 2 )
 Excel ( 2 )
 Eye-Tracking ( 2 )
 Remote Usability Testing ( 2 )
 Correlation ( 2 )
 Branding ( 2 )
 Cognitive Walkthrough ( 2 )
 Findability ( 2 )
 A/B Testing ( 2 )
 IA ( 2 )
 Focus Groups ( 2 )
 Personas ( 2 )
 Key Driver ( 2 )
 SUM ( 2 )
 Tree Testing ( 2 )
 Salary Survey ( 2 )
 KLM ( 2 )
 Certification ( 2 )
 UX Salary Survey ( 2 )
 Marketing ( 2 )
 UMUX-lite ( 2 )
 UX Methods ( 2 )
 Tasks ( 2 )
 PURE ( 2 )
 Performance ( 1 )
 Contextual Inquiry ( 1 )
 protoype ( 1 )
 Facilitation ( 1 )
 Site Analytics ( 1 )
 Metric ( 1 )
 moderated ( 1 )
 Moderating ( 1 )
 Information Architecture ( 1 )
 Perceptions ( 1 )
 Affinity ( 1 )
 Problem Severity ( 1 )
 Task Completin ( 1 )
 Mobile Usability ( 1 )
 Prototype ( 1 )
 Z-Score ( 1 )
 Think Aloud ( 1 )
 User Testing ( 1 )
 Effect Size ( 1 )
 Persona ( 1 )
 Segmentation ( 1 )
 Software ( 1 )
 Unmoderated ( 1 )
 Design ( 1 )
 Errors ( 1 )
 Trust ( 1 )
 Visual Appeal ( 1 )
 True Intent ( 1 )
 Top Task Analysis ( 1 )
 Ordinal ( 1 )
 Regression Analysis ( 1 )
 Margin of Error ( 1 )
 Task Randomization ( 1 )
 Crowdsourcing ( 1 )
 Sample ( 1 )
 Five ( 1 )
 Test Metrics ( 1 )
 Quality ( 1 )
 Expectations ( 1 )
 Conjoint Analysis ( 1 )
 Competitive ( 1 )
 Formative ( 1 )
 Random ( 1 )
 Desktop ( 1 )

Practical Tips for Running a PURE Evaluation

By Jeff Sauro . August 21, 2018 . Tags: , ,
In an earlier article, I described the PURE methodology. PURE stands for Practical Usability Rating by Experts. Evaluators familiar with UX principles and heuristics decompose tasks into small steps and rate each step based on a pre-defined scoring system (called a rubric), as shown in Figure 1. [table id=30 /] Figure 1: Scoring rubric for PURE. The PURE method is analytic. It’s not based on

Read More

15 Common Rating Scales Explained

By Jeff Sauro . August 14, 2018 . Tags: , ,
It seems like there are endless ways to ask questions of participants in surveys. Variety in question types can be both a blessing and a curse. Having many ways to ask questions provides better options to the researcher to assess the opinion of the respondent. But the wrong type of question can fail to capture what’s intended, confuse respondents, or even lead to incorrect decisions.

Read More

Reducing the Noise in Your Net Promoter Analysis

By Jeff Sauro . December 19, 2017 . Tags: ,
A good measure of customer loyalty should be valid, reliable, and sensitive to changes in customer attitudes. For the most part, the Net Promoter Score achieves this (although it does have its drawbacks). One area the Net Promoter Score lacks in is how its scoring approach adds “noise” to the customer loyalty signal. The process of subtracting detectors from promoters may be “executive friendly” but

Read More

5 Things to Know about Likert Scales

By Jeff Sauro . July 14, 2015 . Tags:
You've seen them. You've answered them. It seems like everyone has an opinion about them. Here are five things to know about the famous Likert scale. (One for each response option!) The Likert scale was developed and named after psychologist Rensis Likert. The now ubiquitous Likert scale consists of multiple items. Participants are asked to rate their level of agreement to items that describe a

Read More

Are men overconfident users?

By Jeff Sauro . June 12, 2012 . Tags: ,
There are some interesting known differences between men and women in the psychological literature. For example, women tend to be better judges of emotion when looking at faces for just 0.2 of a second[pdf]! And across many measures of ability, while both men and women tend to exhibit overconfidence, men are generally more overconfident than women  and this is especially the case when men do

Read More