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49 UX Metrics, Methods, & Measurement Articles from 2023

All of us at MeasuringU® wish you a Happy New Year! In 2023, we posted 49 articles and continued to add features to our MUiQ® UX testing platform to make it even easier to develop studies and analyze results. We hosted our eleventh UX Measurement Bootcamp, again as a blended virtual event with a combination

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48 UX Metrics, Methods, & Measurement Articles from 2022

All of us at MeasuringU® wish you a Happy New Year! In 2022, we posted 48 articles and welcomed several new clients to our MUIQ® UX testing platform, where we continue to add new features and reduce the friction in developing studies and analyzing results. We hosted our ninth UX Measurement Bootcamp—this time a blended

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Four Ways to Pick the Right UX Method

User experience research has many methods. Some methods, such as usability testing, are used frequently and have been around for decades. Other, more recent additions, such as click testing, are useful variations on existing methods. Selecting the right UX method means narrowing down the available methods to those that will address (1) the primary research

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A Guide to Study-Based UX Metrics

For quantifying the user experience of a product, app, or experience, we recommend using a mix of study-level and task-based UX metrics. In an earlier article, we provided a comprehensive guide to task-based metrics. Tasks can be included as part of usability tests or UX benchmark studies. They involve having a representative set of users

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How to Report Product Experience Data

How often do you use your phone? How about a streaming service you subscribe to, like Hulu or Netflix? What about software, like Microsoft Excel? In an earlier article, we discussed the importance of measuring prior experience. Prior experience is a strong predictor of UX metrics. People who are familiar with a product and use

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Sample Sizes for Comparing SUS to a Benchmark

The System Usability Scale (SUS) has been used in industrial user experience research since the mid-1980s. Despite its age, the SUS is still a popular measure, widely used in benchmark tests of software products to measure perceived usability. One reason for its popularity is the extent to which its measurement properties have been comprehensively studied

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Why Collect Task- and Study-Level Metrics?

In Quantifying the User Experience, we recommend using a mix of task-level and study-level metrics, especially in benchmarking studies. But what, exactly, are task-level and study-level metrics, how do they differ, and why should you collect them both? In this article, we’ll explore this common practice of collecting both types of metrics to understand the

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49 UX Metrics, Methods, and Measurement Articles from 2021

Happy New Year from all of us at MeasuringU®! In 2021 we posted 49 articles and welcomed several new clients to our UX testing platform MUIQ®, where we continue to add new features to reduce the friction in developing studies. We hosted our eighth UX Measurement Bootcamp, again as a virtual event. Going virtual still

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Three Ways to Measure a User’s Prior Experience

Individual differences in behavior and attitude often overshadow the differences in designs. There are many ways to characterize how people differ. But one characteristic that drives both attitudinal and behavioral UX metrics is prior experience. Beyond the more superficial aspects of demographic variables such as age, gender, income, and geography, a person’s experience with an

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Why Do People Hate the Net Promoter Score?

The Net Promoter Score is ubiquitous, with many large organizations using it as a key metric. But despite its widespread adoption, there are vocal critics. It’s been called snake oil, deceptive, fake science, and harmful. In our webinar series and on our website, we’ve addressed several aspects of the NPS, including the enmity toward it.

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