Happy New Year from all of us at MeasuringU®! In 2025, we posted 48 articles and continued to add features to our MUiQ® UX testing platform to make it even easier to develop studies and analyze results. We hosted our 12th UX Measurement Bootcamp—a blended virtual event attended by UX practitioners who completed a combination
“Satisfaction” is used rather broadly in vernacular speech. We can feel satisfied with a meal, a movie, or a moment. Our feeling of satisfaction blends utility (it fed me), affect (I enjoyed it), and expectation (it lived up to or exceeded what I wanted). The dessert, the movie ending, or the moment can all be
AI is rapidly changing. By the time we write about the latest features and performance benchmarks, they are replaced by newer features and benchmarks. But are all those features and benchmarks noticed by users? Perhaps. The speed of change in AI shouldn’t stop us from taking a snapshot of the user experience. Even with rapidly
We know that for a lot of UX professionals, quantitative UX research sounds like an oxymoron. You might have been involved in a few debates that included topics like: Whether you should even use numbers in UX research Which is the best UX metric to use Whether you’re using the right statistical test on your
Earlier, we mapped out 70+ UX metrics. They are a mix of study-level and task-based metrics. But with so many metrics, what’s the best way to select the right one? What UX Metrics Can and Can’t Do Before we dig into strategies for selecting the right UX metrics, it’s helpful to recall what the purpose
Happy New Year from all of us at MeasuringU®! In 2024, we posted 47 articles and continued to add features to our MUiQ® UX testing platform to make it even easier to develop studies and analyze results. We hosted our 11th UX Measurement Bootcamp—a blended virtual event attended by an international group of UX practitioners
It’s hard to conduct user research without users. And current and prospective users are often people who sign up to an online panel to get paid for taking studies. But who are these people who spend time taking surveys, unmoderated usability studies, and product concept evaluations? Can we trust them? We’ve written before about the
A common logistical consideration when planning a task-based usability study is how much time you should plan for a task. Many usability studies (especially benchmark studies) suffer from trying to do too many things. That includes asking participants to attempt too many tasks. It’s understandable why tasks get packed in—even low-cost usability testing takes time
All of us at MeasuringU® wish you a Happy New Year! In 2023, we posted 49 articles and continued to add features to our MUiQ® UX testing platform to make it even easier to develop studies and analyze results. We hosted our eleventh UX Measurement Bootcamp, again as a blended virtual event with a combination
All of us at MeasuringU® wish you a Happy New Year! In 2022, we posted 48 articles and welcomed several new clients to our MUIQ® UX testing platform, where we continue to add new features and reduce the friction in developing studies and analyzing results. We hosted our ninth UX Measurement Bootcamp—this time a blended
