49 UX Metrics, Methods, and Measurement Articles from 2021

Happy New Year from all of us at MeasuringU®! In 2021 we posted 49 articles and welcomed several new clients to our UX testing platform MUIQ®, where we continue to add new features to reduce the friction in developing studies. We hosted our eighth UX Measurement Bootcamp, again as a virtual event. Going virtual still

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Three Ways to Measure a User’s Prior Experience

Individual differences in behavior and attitude often overshadow the differences in designs. There are many ways to characterize how people differ. But one characteristic that drives both attitudinal and behavioral UX metrics is prior experience. Beyond the more superficial aspects of demographic variables such as age, gender, income, and geography, a person’s experience with an

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Why Do People Hate the Net Promoter Score?

The Net Promoter Score is ubiquitous, with many large organizations using it as a key metric. But despite its widespread adoption, there are vocal critics. It’s been called snake oil, deceptive, fake science, and harmful. In our webinar series and on our website, we’ve addressed several aspects of the NPS, including the enmity toward it.

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How to Compare a Net Promoter Score with a Benchmark

We recently described how to compare two Net Promoter Scores (NPS) statistically using a new method based on adjusted-Wald proportions. In addition to comparing two NPS, researchers sometimes need to compare one NPS with a benchmark. For example, suppose you have data that the average NPS in your industry is 17.5%, and you want to

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“Does What I Need It to Do”: Assessing an Alternate Usefulness Item

The UMUX-Lite is a two-item standardized questionnaire that, since its publication in 2013, has been adopted more and more by researchers who need a concise UX metric. Figure 1 shows the standard version with its Perceived Ease-of-Use (“{Product} is easy to use”) and Perceived Usefulness (“{Product}’s capabilities meet my requirements”) items.   Figure 1: Standard

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Confidence Intervals for Net Promoter Scores

The Net Promoter Score (NPS) is a widely used metric, but it can be tricky to work with statistically. One of the first statistical steps we recommend that researchers take is to add confidence intervals around their metrics. Confidence intervals provide a good visualization of how precise estimates from samples are. They are particularly helpful

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48 UX Metrics, Methods, & Measurement Articles from 2020

Happy New Year from all of us at MeasuringU! 2020 was a crazy year, but we still managed to post 48 new articles and continued improving MUIQ, our UX testing platform. We hosted our seventh UX Measurement Bootcamp, this time virtually. The change of format was a challenge, but it was fantastic to work with

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How Do You Measure Delight?

In an earlier article, we reviewed five competing models of delight. The models differed in their details, but most shared the general idea that delight is composed of an unexpected positive experience. Or, for the most part, delight is a pleasant surprise. However, there is disagreement on whether you actually need surprise to be delighted.

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10 Things to Know about the Microsoft NSAT Score

We love writing about measures at MeasuringU. We write about measures we’ve created (SUPR-Q®), industry standards (SUS, NPS, and TAM), emerging industry standards (UMUX-Lite), and lesser-known ones (lostness). Jim Lewis and I also have a chapter dedicated to questionnaires in Quantifying the User Experience. We’ll often encounter a new measure when working with clients, as

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Picking the Right Dependent Variables for UX Research

What gets measured gets managed. It’s more than a truism for business executives. It’s also essential for the user experience professional. In business, and UX research in particular, you don’t want to bring focus to the wrong or flawed measure. It can lead to wrong decisions and a misalignment of effort. In an earlier article,

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