Online grocery shopping has increased substantially over the past few years due to the COVID-19 pandemic. In 2019, online grocery sales grew steadily, but they accounted for only a modest portion of sales. Now, online grocery sales are booming, with estimated annual sales of 97.7 billion in 2021, an impressive 57% increase for the market
When we think of how the internet has changed commerce, we often consider our ability to browse and purchase products from around the world easily from the comfort of our homes with our mobile phones. But the internet has also enabled millions of people to easily sell their products to global consumers. That selling often
For the past few years, we’ve written extensively about our research and usage of the UMUX-Lite. That research has followed the increase in popularity of this compact questionnaire. From its initial publication in 2013, the UMUX-Lite (Usability Metric for User Experience—Lite Version) has become an increasingly popular measure of perceived usability. Figure 1 shows the
How much did you spend last month on clothing? What grocery stores have you visited in the last three months? How helpful are your Netflix recommendations? Surveys and other research methods (such as in-depth interviewing) often rely on participants recalling prior events or behaviors. For example, these could be about purchasing a product or service
A blank page can lead to writer’s block. Writing survey questions can also seem like trying to write the Great American Novel. It can be particularly daunting knowing that subtle word changes may lead to unanticipated responses. The good news is that you don’t have to start from scratch each time. Instead, you can follow
We’ve written extensively about question types, the elements of good and bad writing, why people forget, and common problems with survey questions. But how do you get started writing questions? Few professionals we know have taken a formal course in survey development and instead rely on their experiences or best practices. Despite being called questions,
Crafting survey questions involves thinking first about the content and then about the format (form follows function). Earlier, we categorized survey questions into four content types (attribute, behavior, ability, or sentiment) and four format classes (open-ended, closed-ended static, closed-ended dynamic, or task-based). As with any taxonomy, there are several ways to categorize response options (e.g.,
When approaching a UX research project, one of the first things to consider is the method. And UX research has many methods. Methods can be categorized as quantitatively focused (e.g., A/B tests) or qualitatively focused (e.g., interviews). Most UX research methods can collect both qualitative and quantitative data. For example, surveys often collect both closed-ended
Like in all research methods, many things can go wrong in surveys, from problems with sampling to mistakes in analysis. To draw valid conclusions from your survey, you need accurate responses. But participants may provide inaccurate information. They could forget the answers to questions or just answer questions incorrectly. One common reason respondents answer survey
In UX research, both studies and surveys contain a lot of questions. Getting those questions right can go a long way in improving the clarity and quality of the findings. For example, we’ve recently written about how to make survey questions clearer. And while there are many stories of how the change of a single
