For quantifying the user experience of a product, app, or experience, we recommend using a mix of study-level and task-based UX metrics. In an earlier article, we provided a comprehensive guide to task-based metrics. Tasks can be included as part of usability tests or UX benchmark studies. They involve having a representative set of users
If users can’t complete a task, not much else matters. Consequently, task completion is one of the fundamental UX measures and one of the most commonly collected metrics, even in small-sample formative studies and studies of low-fidelity prototypes. Task completion is usually easy to collect, and it’s easy to understand and communicate. It’s typically coded as
Task completion is one of the fundamental usability metrics. It’s the most common way to quantify the effectiveness of an interface. If users can’t do what they intend to accomplish, not much else matters. While that may seem like a straightforward concept, actually determining whether users are completing a task often isn’t as easy. The
One of the fundamental principles behind usability testing is to let the participants actually use the software, app, or website and see what problems might emerge. By simulating use and not interrupting participants, you can detect and fix problems before users encounter them, get frustrated, and stop using and recommending your product. So while there’s
Did you do that task correctly? Unmoderated testing provides many benefits. The most notable of which is the ability to collect metrics from a large and geographically diverse sample of participants quickly. A common metric collected in usability tests is the task completion rate. It’s often called the fundamental usability metric because if users can’t complete
It’s often called web surfing or web browsing, but it probably should be called web doing. While there is still plenty of time to kill using the web, in large part, we’re all trying to get things done. Purchasing, reserving, comparing and communicating—Internet behavior is largely a goal directed activity. If a website doesn’t help
Completion rates are the fundamental usability metric: A binary measure of pass and fail (coded as 1 or 0) provides a simple metric of success. If users cannot complete a task, not much else matters with respect to usability or utility. Easy to understand: They are easy to collect and easy to understand for both
Many software companies track and use the Net Promoter Score as a gauge of customer loyalty. Positive word of mouth is a critical driver of future growth. If you have a usable product, customers will tell their friends about the positive experience. And alternatively, a poor user experience will lead customers to tell their friends
It depends (you saw that coming). Context matters in deciding what a good completion rate is for a task, however, knowing what other task completion rates are can be a good guide for setting goals. An analysis of almost 1200 usability tasks shows that the average task-completion rate is 78%. The Fundamental Usability Metric A
How many users will complete the task and how long will it take them? If you need to benchmark an interface, then a summative usability test is one way to answer these questions. Summative tests are the gold-standard for usability measurement. But just how precise are the metrics? Just as a presidential poll uses a
