UX & NPS Benchmark Report for News Websites (2022)

UX & NPS Benchmark Report for News Websites (2022)


Product Description

An analysis of 675 participants on 14 popular news websites: The Atlantic, BBC, BuzzFeed, CNN, Fox News, The Guardian, HuffPost, The New York Times, Refinery 29, Rolling Stone, Travel + Leisure, Vice, The Wall Street Journal, The Washington Post.

This report contains UX benchmarks (SUPR-Q, Net Promoter Scores, and UX-Lite), Key Driver Analyses, and Areas of Improvement.

Table of Contents

  • Executive Summary
  • Study Design Details
  • SUPR-Q & NPS Summary
  • Key Findings: SUPR-Q & NPS
  • Estimated SUS Scores
  • UX-Lite
  • Overall Website Brand Attitude
  • Likelihood to Continue Visiting
  • Platform Usage
  • Likelihood for Continued Use
  • Attitudes for Discontinued Use (PMF)
  • Key Drivers of UX Quality
  • SUPR-Qm Mobile App Scores
  • Areas for Improvement
  • Verbatim Comments
  • Issue Screenshots
  • 2017 vs. 2022 Comparison
  • Appendix: Demographics


Individual License: provides one person within an organization access to the license.

Site License: provides multiple people within the organization access to the license.

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