UX & NPS Benchmark Report for Theme Park Websites (2023)
UX & NPS Benchmark Report for Theme Park Websites (2023)
Price range: $1,999.00 through $3,999.00
Product Description
A retrospective analysis of 122 participants’ experiences using 4 popular theme park websites: Disneyland, Magic Kingdom at Walt Disney World, Universal Studios Florida and Universal Studios Hollywood, plus task-based analysis of 180 participants’ experiences completing two tasks (find ticket prices; find park map) using 6 popular theme park websites (Disneyland, LEGOLAND, Magic Kingdom at Walt Disney World, Six Flags, Universal Studios Florida, and Universal Studios Hollywood).
This report contains UX benchmarks (SUPR-Q, Net Promoter Scores, and UX-Lite), Areas of Improvement and a variety of additional metrics for the task-based study (e.g., ease, success, confidence, time on task, total clicks).
Table of Contents
- Executive Summary
- Study Design
- Retrospective Findings
- SUPR-Q & NPS
- UX-Lite
- SUS
- Website Brand Attitude
- Task Metrics
- Usability Issues
- Verbatim Comments
- Task-Based Study-Level Metrics
- Appendix (Demographics, Sample Selection)
Individual License: provides one person within an organization access to the license.
Site License: provides multiple people within the organization access to the license.
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