UX & Net Promoter Benchmark Report for Retail Websites (2016)


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Product Description

A detailed benchmark report containing critical measures of the retail website user experience, including SUPR-Q and Net Promoter Scores. The report also contains scores on the key dimensions of usability, trust and appearance scores, and additional insights from 935 participants across 10 popular retail websites collected in Q4 2016.

Table of Contents

Executive Summary
SUPR-Q & NPS Scores
SUPR-Q Subscale Scores
Trust & Credibility
Brand Attitude by Website
Past Purchase Experience Reasons
Reason For Last Visit
What to Improve
Verbatim Comments
Key Drivers of SUPR-Q Scores
Across Retail Industry
By Website
Comparison to 2013 Data

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