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Are Click Scales More Sensitive than Radio Button Scales?

Response scales are a basic type of interface. They should reflect the attitude of the respondent as precisely as possible while requiring as little effort as possible to answer. When collecting data from participants, some wished they could have picked a value between two numbers, for example, 5.5 or 6.5, which can be done with

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Using ChatGPT in Tree Testing:
Experimental Results

Beyond speculation and hyperbole, we’ve been exploring how ChatGPT can be used in UX research. In two earlier articles, we conducted analyses that suggested ChatGPT may have a role, given the right research context. In the first analysis, we found that ChatGPT-4 was able to assist researchers in sorting open-ended comments. In the second analysis,

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Do the Interior Labels of the SMEQ Affect Its Scores?

When trying to measure something abstract and multi-faceted like “User Experience,” you should be open to considering and assessing different measurement approaches. Some are popular and others are obscure. At MeasuringU, we’ve found that even when we don’t necessarily recommend a measure or method, we can often adapt aspects of it and apply them to

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49 UX Metrics, Methods, & Measurement Articles from 2023

All of us at MeasuringU® wish you a Happy New Year! In 2023, we posted 49 articles and continued to add features to our MUiQ® UX testing platform to make it even easier to develop studies and analyze results. We hosted our eleventh UX Measurement Bootcamp, again as a blended virtual event with a combination

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Comparing SEQ and Click SMEQ Sensitivity

Capturing someone’s attitude as precisely as possible with as little effort as possible … that’s the goal of post-task metrics collected in usability tests. Organizations devote time and money to testing products with users, not to watching users spend time reading and answering questions. Organizations want to understand if people think an experience is difficult,

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How Hard Is It to Rank Items in Surveys?

Ranking questions are a popular way to understand how respondents in UX research prioritize items such as product features, habits, purchases, color schemes, or designs. Forcing participants to make tradeoffs on what’s most important versus least important helps avoid the “everything is important” problem you get when you ask respondents to simply rate how important

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Describing SEQ® Scores with Adjectives

How hard is it to figure out the total cost of a mobile phone service plan? Have you had trouble finding the customer support number for your cable provider? How do you quantify these experiences? What words would you use to describe them? While we have ways of measuring perceived ease using numeric scales, rating

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Does Thinking Aloud Affect Study Metrics?

One of the most popular UX research methods is Think Aloud (TA) usability testing. Having participants speak their thoughts while working on tasks helps researchers identify usability problems and potential fixes. After a TA session, many UX research teams also collect study-level metrics. Study-level metrics are typically asked only once in a study (unlike task-level

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Do Images Make Card Sorting Easier?

Card sorting is a popular UX method. Developers often use card sorting to restructure the navigation (Information Architecture) of a website or a software’s menu structure. But sorting cards isn’t necessarily the most intuitive exercise. It takes concentration and time to think about where to place cards and what to call the groups (for open

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Does Thinking Aloud Affect Task Metrics?

One of the most popular UX research methods is Think Aloud (TA) usability testing. Having participants speak their thoughts while working on tasks helps researchers identify usability problems and potential fixes. But does the added burden of speaking while attempting a task make the experience harder and affect perceptions of the website or app being

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