UX and Net Promoter Benchmarks of Food Delivery Services
By Jim Lewis, PhD and Jeff Sauro, PhD . March 30, 2021 . Tags: MUIQ, SUPR-Q, Net Promoter Score, Key Driver
The food delivery market has been growing significantly over the past five years. That growth exploded in the United States from $17 billion in 2018 to $26 billion in 2020 (partly due to COVID-19). This market is highly competitive and has ultra-thin profit margins. Technologies such as route optimization enable faster and cheaper delivery, but dissatisfied customers can easily switch providers. Service providers that don’t