How important and predictive is the first click on a website? Some earlier research by Bob Bailey and Cari Wolfson, conducted between 2006 and 2009 across a dozen studies, found an interesting result. If a user’s first click on a website was down one of the optimal paths for the intended task, 87% of those
All of us at MeasuringU® wish you a Happy New Year! In 2022, we posted 48 articles and welcomed several new clients to our MUIQ® UX testing platform, where we continue to add new features and reduce the friction in developing studies and analyzing results. We hosted our ninth UX Measurement Bootcamp—this time a blended
The COVID pandemic led to a precipitate drop in restaurant dining, but statistics from the end of 2022 show that more people are dining out now than before the pandemic. While considering the growing demand for a limited number of seats in desirable restaurants, Ali Francis (2022) wrote, “The spontaneous dinner is an endangered activity.
One of the most popular UX research methods is Think Aloud (TA) usability testing. Having participants speak their thoughts while working on tasks helps researchers identify usability problems and potential fixes. While the method has been around for decades with the use of an attending moderator, more recent technological advancements in the past 15 years
What percentage of users are willing to participate in a TA study? The Think Aloud (TA) method, in which participants speak their thoughts as they attempt to complete tasks, is one of the most distinctive characteristics of usability testing. Think Aloud, as a method for understanding human attitudes and behavior, has been around for over
The Think Aloud (TA) method is one of the most distinguishing characteristics of usability testing. The method involves having participants speak their thoughts as they attempt tasks on an interface. Think Aloud as a method for understanding human attitudes and behavior has been around for over a century. While we often think of the Think
The Think Aloud method (TA) is one of the most distinguishing characteristics of usability testing. The method involves having participants speak their thoughts as they attempt tasks on an interface. We often think of the TA method as a single method, but there are substantial variations in how it’s implemented. In an earlier article, we
A blank page can lead to writer’s block. Writing survey questions can also seem like trying to write the Great American Novel. It can be particularly daunting knowing that subtle word changes may lead to unanticipated responses. The good news is that you don’t have to start from scratch each time. Instead, you can follow
The food delivery market has been growing significantly over the past five years. That growth exploded in the United States from $17 billion in 2018 to $26 billion in 2020 (partly due to COVID-19). This market is highly competitive and has ultra-thin profit margins. Technologies such as route optimization enable faster and cheaper delivery, but
