Who cares what happened 15 or 20 years ago? Though technology changes fast, some of the most important questions in UX research are enduring. Preparing for the future means understanding the past. We’re celebrating our 20th anniversary at MeasuringU (2005–2025). For us, it’s less about popping the champagne and more about reflecting on how the
It seems like 2024 was filled with nonstop bad news about UX job losses and difficult job searches. Layoffs in tech are nothing new. What seems to have been different in the past two years has been the volume of layoffs across so many companies and how few new jobs were posted. Having been in
Happy New Year from all of us at MeasuringU®! In 2024, we posted 47 articles and continued to add features to our MUiQ® UX testing platform to make it even easier to develop studies and analyze results. We hosted our 11th UX Measurement Bootcamp—a blended virtual event attended by an international group of UX practitioners
Is the product useful? Is it easy to use? Numerous variables affect whether we purchase, use, and adopt a new technology. But two consistent contributors are whether it does what we want it to do (usefulness) and if it’s easy to use (usability). These apply to consumer and business products. This “model” of tech adoption
What’s the return on investment (ROI) for UX research activities? Do better user experiences lead to desirable business outcomes? If a product is more useful and more usable, then people should be more likely to purchase, use, and recommend it. But how can we quantify these links? Understanding the ROI of UX research starts with
How do you measure tech savviness? For several years (since 2015), we’ve been on a mission to develop a valid and practical measure. In our earlier articles, we have Reviewed the literature. We reviewed the literature on tech-savvy measures and found three key approaches to measuring tech-savviness by assessing (1) what a person knows, (2)
While the term Lean UX has faded in popularity, many of the lean concepts remain, and they are even incorporated into other frameworks such as Agile. One of the core tenets of Lean UX is to focus on decisions and not deliverables. In project-based UX research, decisions often take a back seat to deliverables. Research
In an earlier article, we described a pilot study from 2015 in which we investigated how to measure tech savviness. Building on the published literature, we generated candidate items that measured three aspects of tech savviness: what people know, what people do, and what people feel. In that pilot study, we assessed knowledge using a
How do you measure tech savviness? Abstract constructs such as usability, trustworthiness, intelligence, and desirability can be difficult to measure. The same applies to tech savviness. But to paraphrase Potter Stewart, we know a tech-savvy person when we see one. Tech savviness should matter to UX researchers. When we measure an experience, we don’t want
The Single Ease Question (SEQ®) is a single seven-point item that measures the perceived ease of task completion. It is commonly used in usability testing. Since its introduction in 2009 [PDF], some researchers have made variations in its design. Figure 1 shows the version that we currently use. In 2022, we decided to test some
