Each January millions of people make New Year’s resolutions. One of the most popular is to lose weight and stay in shape. Gyms get packed each January, then around Valentine’s Day the “resolutionary” crowds tend to fade away. It’s not easy to change habits but several websites try to help you build the right fitness
There’s a lot to do outside. Biking, hiking, fishing, hunting, boating, and driving an RV all fall under the umbrella of the outdoor recreation industry. Depending on how broadly it’s defined, it can be anywhere from a $10 billion to $800 billion industry. And all the gear needed for these outdoor activities can be bought
Online dating websites are one of the primary ways people find dates and even future spouses. These sites represent the bulk of a 3 billion dollar dating services industry. In fact, around 30% of recent marriages started online, but it’s not like finding a date is as easy as filtering choices on Amazon and having
The hold music. The wait time. The menu that always seems to have just changed. Calling customer service is not usually what people want to do in their spare time. But it’s often necessary and represents an important touchpoint for companies that interact with their customers. Understanding why people call customer support is also a
Buying and selling a car usually starts online. While few people purchase cars online without seeing them in person first, the vast majority conduct substantial research online before they set foot in a dealership. Sellers are also equipped with the fair market value of their cars and what they can expect in a trade-in to
Users’ attitudes about an experience affect their future behavior. People who think a website is less usable or less attractive will probably visit less, purchase less, and recommend the website less. Understanding users’ attitudes now (easier to measure) can help predict users’ behavior in the future (harder to measure). At least that’s the idea behind using
The SUPR-Q (Standardized User Experience Percentile Rank Questionnaire) is a standardized questionnaire that measures the quality of the website user experience. It’s an 8-item instrument that’s gone through multiple rounds of psychometric validation and is used by hundreds of organizations around the world. Here’s a list of 10 essential things to know about the SUPR-Q.
Where do you get your news? Do you think it’s objective? Do you trust it? Fewer people are relying on print (newspapers and magazines) and even TV for their news. Print subscriptions continue to decline and almost half of Americans report getting their news online, nearly the same as TV news. Despite the evolution of the
Who can see that photo you just posted on Facebook? What does the @ sign do on Twitter? Is my news feed manipulating me? Is it appropriate to post on political topics on LinkedIn? Social media is both heavily used and heavily discussed for its effect on society (for better or worse, including the recent
This Valentine’s Day around $2 billion will be spent on flowers. A lot of that ordering will be online. Poor online experiences mean shoppers will abandon an order and go somewhere else, or not return when they need to purchase flowers again. Having a strong user experience will ensure customers can find the right arrangement,
