Benchmarking the User Experience (Digital Copy)


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Product Description

Benchmarking the User Experience is a practical book about how to measure the user experience of websites, software, mobile apps, products, or just about anything people use. This book is for UX researchers, designers, product owners, or anyone who has a vested interest in improving the experience of websites and products.

In this book, I use practical examples gleaned through my years of experience to illustrate what benchmarking is and how you can use this technique to measure users’ experiences. I use examples of studies that the team at MeasuringU, a quantitative research firm that I founded, have worked on to give you constructive information that will help you formulate and/or understand your benchmarking studies, which ultimately helps you understand your audience and customers.

This is an electronic (downloadable) PDF copy of the book. You can also purchase a full color hard copy on Amazon.

Chapter 1: An Introduction to UX Benchmarking
Chapter 2: Planning & Defining Your Study
Chapter 3: Working Through Study Details
Chapter 4: Planning & Logistics
Chapter 5: Benchmark Metrics
Chapter 6: Sample Size Planning
Chapter 7: Writing the Study Script
Chapter 8: Preparing For Data Collection
Chapter 9: Participant Recruitment & Data Collection
Chapter 10: Analyzing & Displaying Your Data
Chapter 11: Advanced Analysis
Chapter 12: Reporting Your Results

Appendix A: A Checklist For Planning a UX Benchmark Study
Appendix B: 10 Best Practices for Competitive UX Benchmarking
Appendix C: 5 Common Mistakes in UX Benchmark Studies
Appendix D: Example Project Booking Form for Hotel Comparison Study
Appendix E: Example Study Script for an Unmoderated Study

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