MeasuringU

From Soared to Plummeted: Can We Quantify Change Verbs?

By Jeff Sauro, PhD and Jim Lewis, PhD . December 1, 2020 . Tags: sliders, UMUX-lite, Questionnaires, Rating Scale, Sample Size

Cases spike, home prices surge, and stock prices tank: we read headlines like these daily. But what is a spike and how much is a surge? When does something crater versus tank or just fall? Headlines are meant to grab our attention. They often communicate the dramatic story the author wants to tell rather than what the data say. It isn’t easy to write headlines.

Rating Scale Best Practices: 8 Topics Examined

By Jeff Sauro, PhD and Jim Lewis, PhD . November 17, 2020 . Tags: Sensitivity, Emoji scale, Star Scale, sliders, LTR, UMUX-lite, Sample Size

Rating scales have been around for close to a century. It’s no wonder there are many questions about best practices and pitfalls to avoid. And like any topic that’s been around for that long, there are urban legends, partial truths, context-dependent findings, and just plain misconceptions about the “right” and “wrong” way to use and interpret rating scales. We’ve been researching and conducting our own

Are Sliders More Sensitive than Numeric Rating Scales?

By Jeff Sauro, PhD and Jim Lewis, PhD . November 10, 2020 . Tags: Sensitivity, slider, sliders, Reliability, Sample Size

Sliders are a type of visual analog scale that can be used with many online survey tools such as our MUIQ platform. The literature on their overall effectiveness is mixed (Roster et al., 2015). On the positive side, evidence indicates that sliders might be more engaging to respondents. On the negative side, evidence also indicates that sliders can be more cognitively and physically challenging than

Are Sliders Better Than Numbered Scales?

By Jim Lewis, PhD and Jeff Sauro, PhD . July 14, 2020 . Tags: slider, Visual Analog Scale, sliders, UMUX-lite

There are many ways to format rating scales. Recently we have explored Labeling neutral points Labeling all or some response options Altering the number of response options Comparing agreement vs. item-specific endpoint labels Each of these formatting decisions has a variety of opinions and research, both pro and con, in the scientific literature at large. Our controlled studies on these topics in the context of

sliders

by Jeff Sauro, PhD and Jim Lewis, PhD | December 1, 2020

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From Soared to Plummeted: Can We Quantify Change Verbs?

By Jeff Sauro, PhD and Jim Lewis, PhD . December 1, 2020 . Tags: sliders, UMUX-lite, Questionnaires, Rating Scale, Sample Size

Rating Scale Best Practices: 8 Topics Examined

By Jeff Sauro, PhD and Jim Lewis, PhD . November 17, 2020 . Tags: Sensitivity, Emoji scale, Star Scale, sliders, LTR, UMUX-lite, Sample Size

Are Sliders More Sensitive than Numeric Rating Scales?

By Jeff Sauro, PhD and Jim Lewis, PhD . November 10, 2020 . Tags: Sensitivity, slider, sliders, Reliability, Sample Size

Are Sliders Better Than Numbered Scales?

By Jim Lewis, PhD and Jeff Sauro, PhD . July 14, 2020 . Tags: slider, Visual Analog Scale, sliders, UMUX-lite