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Sample Sizes for Usability Studies:
One Size Does Not Fit All

“How many participants should you run in a usability study?” How many times have you heard that question? How many different answers have you heard? After you sift through the non-helpful ones, probably the most common answer you’ve heard is five. You might have also heard that these “magic 5” users can uncover 85% of

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In Search of a Clutter Metric for Websites

A disorganized closet. A messy bedroom. Clutter can make a space feel stressful and make it hard to find things. But it’s not just your mother talking about clutter. We often use the same language to describe digital spaces like websites. In our UX research practice, we have frequently encountered users and designers criticizing website

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12 Things to Know About Using the TAC-10 to Measure Tech Savviness

How do you measure tech savviness? UX researchers are, of course, not in the business of assessing individual performance. But differences in individual technical abilities certainly have an impact on performance. A good measure of tech savviness can help researchers target levels of tech savviness in recruiting (e.g., low, high, or a mix) and classify

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Is the UX-Lite Predictive of Future Behavior?

It’s hard to call a product or app successful if people don’t use it. But how will you know if people will use a product and continue to use it? There’s a strong need to understand technology adoption and usage. The first step in predicting and understanding why people do or don’t adopt tech is

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How to Score and Interpret the UX-Lite

Is the product useful? Is it easy to use? Numerous variables affect whether we purchase, use, and adopt a new technology. But two consistent contributors are whether it does what we want it to do (usefulness) and if it’s easy to use (usability). These apply to consumer and business products. This “model” of tech adoption

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The Evolution of the Single Ease Question (SEQ)

The primary driving forces of evolution are variation, competition, and natural selection. In the domain of rating scales, variants are developed and tested to see which variant has the best measurement properties, and the winner of that competition survives to appear in future studies. The Single Ease Question (SEQ®) is a single seven-point question asked

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Can the UX-Lite Measure Tech Adoption?

What’s the return on investment (ROI) for UX research activities? Do better user experiences lead to desirable business outcomes? If a product is more useful and more usable, then people should be more likely to purchase, use, and recommend it. But how can we quantify these links? Understanding the ROI of UX research starts with

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The UX of Dating Apps and Websites (2024)

The current climate for dating apps is changing. Dating app download rates are declining and users are experiencing dating app fatigue. While many have found long and fulfilling relationships through online dating, today’s swiping singles are more hopeless and discontented with the experience than when we last examined this industry in 2019. To make up

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How to Analyze Click Test Metrics in Stand-Alone Studies

In an earlier article, we reviewed when and why to use click testing. Click testing involves presenting images to participants and tracking where they click based on tasks participants are asked to complete. It’s typically administered using a tool like the MUiQ® platform. As we cover in our short course, click testing tends to be

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UX and NPS Benchmarks of U.S. Government Websites (2024)

We conduct most of our internal SUPR-Q® research on commercial websites in a wide variety of industries, but people who visit government websites also have user experiences. They need government websites to provide information (e.g., national park hours) and services (e.g., downloading a tax document). In general, government websites must work well for a broad

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