People spend a lot of money (and time) on online purchases, most of that on what we call mass merchant retail websites. The US Census Bureau estimates Q3 2025 retail e-commerce sales at $310B (15.8% of total retail sales that quarter). Spending continues to grow but is tempered by inflation, making shoppers more economically pessimistic
The UX-Lite® is an increasingly popular UX metric. There’s a reason for its popularity. It’s a simple two-item questionnaire that measures perceptions of the user experience of any interface (product, app, website). Its two five-point items are combined and scaled to generate an overall score and subscale scores on ease and usefulness from 0 to
While task completion and task time are the default choices for measuring task effectiveness and task efficiency, the methods used to capture people’s feelings about an experience certainly seem more varied. But after measuring post-task perceptions for decades, we’ve found that a simple seven-point item does a good job of capturing not only perceptions of
Happy New Year from all of us at MeasuringU®! In 2025, we posted 48 articles and continued to add features to our MUiQ® UX testing platform to make it even easier to develop studies and analyze results. We hosted our 12th UX Measurement Bootcamp—a blended virtual event attended by UX practitioners who completed a combination
Satisfaction is different than ease of use. But they are both attitudes. We provided the conceptual foundation for what satisfaction is, how it differs from perceived ease of use, and how both can be collected at the overall product level (also called the study level) or at the task level. So, while we know they
As professionals, we’re judged on what we produce. So-called deliverables are the artifacts produced by researchers. But what are UX research deliverables? Deliverables are almost always a digital record of inputs, outcomes, and recommendations in a document or presentation. But delivering documents and presentations fits the description of just about all knowledge worker output, so
“Satisfaction” is used rather broadly in vernacular speech. We can feel satisfied with a meal, a movie, or a moment. Our feeling of satisfaction blends utility (it fed me), affect (I enjoyed it), and expectation (it lived up to or exceeded what I wanted). The dessert, the movie ending, or the moment can all be
Having a representative sample is ideal when making inferences about your customer or user population. In practice, it can be difficult to recruit the right proportion of respondents, leaving your sample out of balance with the population. One way to adjust for being off balance is to weight the data you collected to get the
At MeasuringU®, we don’t just use UX metrics—we create them. But what have we created, and what have we just used or extended? Across our combined careers, we (Jeff and Jim) have published 16 psychometrically qualified UX metrics (both creating original and modifying existing questionnaires) plus a method for combining prototypical usability metrics, and we
Human research moderators aren’t going away. Despite technological advancements, such as remote unmoderated testing (with and without thinking aloud) and AI moderators, a live researcher asking questions to a live person will always be needed. Technological innovations are less likely to render things obsolete than make them more specialized (like Internet > TV > Radio).
