Measuring Tech Savviness

What is tech savviness? While it might be hard to define, you probably know someone whom you consider tech savvy—they might even be your go-to person for solving tech issues. Or maybe you know people who aren’t tech savvy and struggle with all technology. But why should UX researchers care? The concept of tech savviness

Read More »

Sample Sizes for a SUS Score

Despite its age and the availability of other UX measures such as the UX-Lite™ and SUPR-Q®, the ten-item System Usability Scale (SUS) is still a very popular measure. It’s used widely in benchmark tests of software products to generate an overall score of perceived usability. We regularly collect SUS scores for dozens of consumer and

Read More »

Completion Times and Preference for Sliders vs. Numeric Scales

In earlier articles, we investigated the effects of manipulating item formats on rating behaviors—specifically, we compared sliders to traditional five-point and eleven-point radio button numeric scales. For those analyses, we collected data from 212 respondents (U.S. panel agency, late January 2021) who used radio buttons and sliders to rate online shopping websites (e.g., Amazon) and

Read More »

49 UX Metrics, Methods, and Measurement Articles from 2021

Happy New Year from all of us at MeasuringU®! In 2021 we posted 49 articles and welcomed several new clients to our UX testing platform MUIQ®, where we continue to add new features to reduce the friction in developing studies. We hosted our eighth UX Measurement Bootcamp, again as a virtual event. Going virtual still

Read More »

Sliders versus Eleven-Point Numeric Scales on Desktop and Mobile Devices

Adding more points to a scale can increase its reliability and sensitivity. But more points also take up additional screen real-estate space. Imagine twenty or a hundred points displayed on desktop or, even worse, on mobile. One recent digital alternative, allowing for nuanced ratings using the same screen real-estate as a traditional scale, is the

Read More »

Select-All-That-Apply versus Yes/No Forced Choice Items

Do you have a Netflix subscription? Do you have a Hulu subscription? Which of the following services do you have a subscription to? Netflix Hulu Disney+ Peacock HBO Max Will you get a different percent of Netflix or Hulu selections if you ask the first form of the question compared to the second one? If

Read More »

Sliders versus Five-Point Numeric Scales on Desktop and Mobile Devices

When it comes to collecting numeric ratings in online surveys, there is a definite allure to using sliders rather than the more common numeric scales with radio buttons. It just seems like you should get higher-quality measurements with sliders. Sliders give respondents many more response options, and they appear more engaging than multipoint scales. The

Read More »

Censuses, Polls, Surveys, and Questionnaires:
How Are They Different?

Surveys are one of the most popular methods in applied research. While many have argued that surveys are overused, it’s hard to believe that surveys have no place in multi-method UX research. When conducting survey-based research, you’ll often encounter the terms census, poll, and questionnaire used in conjunction with—and often interchangeably with—the term survey. But

Read More »

Horizontal versus Vertical Rating Scales

The number of scale points, labeling points, and biases toward the left side of a scale … For over a hundred years, researchers have debated the effects of numerous rating scale attributes. At MeasuringU, we’ve contributed to these debates, publishing empirical research to advance evidence-based practice in UX research. For some examples, see our summary

Read More »

Accuracy of Three Ways to Estimate SUS with the UX-Lite

In a previous article, we described three ways to estimate SUS scores from UX-Lite™ (and UMUX-Lite) scores, using either both items (perceived measures of Ease and Usefulness) or the Ease item only: Two-item interpolation: Scaling the mean of both items to a 100-point scale (Lite). One-item interpolation: Scaling just the Ease item to a 100-point

Read More »
0
    0
    Your Cart
    Your cart is emptyReturn to Shop
    Scroll to Top