5 Techniques to Identify Clusters In Your Data

Understanding who your users are and what they think about an experience is an essential step for measuring and improving the user experience. Part of understanding your users is understanding how they are similar and different with respect to demographics, psychographics, and behaviors. These groupings are often called clusters or segments to refer to the

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How To Make Personas More Scientific

Personas are a staple of UX research. Some 70% of practitioners report using them. Persona creation is typically a qualitative process using a small sample size. Researchers conduct in-depth interviews and observations with small samples of participants (usually 5-20 people) in order to derive a rich and comprehensive profile of individuals that use, or could

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How Do You Measure UX Maturity?

A better user experience can lead to increased satisfaction, more loyal customers, and ultimately more revenue. But what does it take to deliver a better user experience? Will applying one of the many methods, or hiring the right UX designer or researcher suffice? There is a general sense in the UX community that a mature

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A Primer On Conducting Qualitative Research

While our company, MeasuringU, is generally known for quantitative analysis (we wrote the book), we also have no problem using and recommending qualitative research when it’s appropriate. In fact, we believe in a mixed-methods approach to addressing UX research needs. It’s not Qual OR Quant but Qual AND Quant. Here are five points to help

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The Methods UX Professionals Use (2016)

The range of methods available to the researcher is one of the things that makes UX research such an interesting and effective field. The recently completed UXPA salary survey provides one of the more comprehensive pictures of the methods practitioners use. It contains data from over 1200 respondents from 37 countries collected in 2016. Similar

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10 Measurement Resources for UX Designers

Most UX designers I know didn’t get into the field because they have a passion for measuring. But even when numbers aren’t your motivation, at some point in your career you’ll likely need to provide evidence that a new design is actually better that a previous one. And an interface is only “better” if it’s

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8 Things to Consider When Using Online Panels

Online panels are the go-to method for collecting data quickly for market and UX research studies. Despite their wide usage, surprisingly little is known about these panels, such as the characteristics of the panel members or the reliability and accuracy of the data collected from them. While there isn’t much published data on the inner

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How Long Is the Typical Online Study?

User and customer research fundamentally rely on collecting data from users and customers. But it can be a constant challenge to find the right number and type of qualified participants . Even when you find the right participants, there’s a limit to how much time they’re willing to spend filling out a survey. A common

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How Accurate Are UX Metrics From Online Panels?

Online panels are a major source of participants for both market research and UX research studies. In an earlier article I summarized some of the research on the accuracy and variability of estimates from online panels. The types of estimates from those studies tended to center around general demographic or psychographic questions (e.g., smoking, newspaper

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How Accurate Are Estimates From Online Panels?

Online panel research has been a boon for market research and UX researchers alike. Since the late 1990s in fact, online panels have provided a cost effective pool of sample participants ready to take online studies, covering topics from soup to nuts (literally)…from apple juice to zippers. But can you trust the data you get

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