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Assessing Interrater Reliability in UX Research

Do researchers agree on what the problems are in an interface? And will researchers group the problems into the same categories? When coding open-ended comments in a survey, will different researchers classify the comments differently? These discovery and classification activities are quite common in UX research, but they are often conducted by a single person

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10 Key Takeaways from the Latest Research on Thinking Aloud in Usability Testing

In Think Aloud (TA) testing, participants speak their thoughts while attempting tasks. The process is meant to help researchers identify usability problems and potential fixes. It’s a distinctive method in UX research. Despite its popularity, there are many open research questions about the efficacy and potential side effects of think-aloud research. Researchers still disagree on

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49 UX Metrics, Methods, & Measurement Articles from 2023

All of us at MeasuringU® wish you a Happy New Year! In 2023, we posted 49 articles and continued to add features to our MUiQ® UX testing platform to make it even easier to develop studies and analyze results. We hosted our eleventh UX Measurement Bootcamp, again as a blended virtual event with a combination

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Comparing SEQ and Click SMEQ Sensitivity

Capturing someone’s attitude as precisely as possible with as little effort as possible … that’s the goal of post-task metrics collected in usability tests. Organizations devote time and money to testing products with users, not to watching users spend time reading and answering questions. Organizations want to understand if people think an experience is difficult,

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An Experiment Comparing 2D and 3D Bar Graphs

You can make graphs in 3D. They change up often banal-looking flat graphs. But is it more than just an aesthetic decision? Does adding a third dimension to bar graphs make it easier or harder for people to interpret? In an earlier article, we reviewed the literature on the use of 3D graphs. There are

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Should You Report Numbers or Percentages in Small-Sample Studies?

“Don’t include numbers when reporting the results of small-sample research studies!” “If you must, definitely don’t use percentages!” “And of course, don’t even think about using statistics!” We regularly hear variations of this advice from well-intentioned researchers, often senior ones. In 2005, we encountered this debate among UX professionals when we participated in a workshop

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UX and NPS Benchmarks of Hotel Websites (2023)

Planning your next vacation can be both exciting and overwhelming. Most travelers do their research and make reservations for flights, activities, and accommodations online. In particular, hotel websites offer the convenience of browsing, comparing, and booking hotels from anywhere. Hotel bookings and revenue have recovered from the depths of the pandemic. Yet with all this

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Are People Who Agree to Think Aloud Different?

In an earlier article, we showed that only about 9% of panel participants will eventually complete a study in which they are asked to think aloud. That is, if you need ten usable think-aloud videos, expect to invite around 111 participants. On the surface, this means you’ll need to plan for a lot of people

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How Hard Is It to Rank Items in Surveys?

Ranking questions are a popular way to understand how respondents in UX research prioritize items such as product features, habits, purchases, color schemes, or designs. Forcing participants to make tradeoffs on what’s most important versus least important helps avoid the “everything is important” problem you get when you ask respondents to simply rate how important

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How to Compare Two Dependent Proportions

In math class, we spend a lot of time learning fractions because they are so important in everyday life (e.g., budgeting, purchasing at the grocery store). Fractions are also used extensively in UX research (e.g., the fundamental completion rate is a fraction), typically expressed as percentages or proportions. Unfortunately, fractions are also hard to learn,

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