Satisfaction is different than ease of use. But they are both attitudes. We provided the conceptual foundation for what satisfaction is, how it differs from perceived ease of use, and how both can be collected at the overall product level (also called the study level) or at the task level. So, while we know they
“Satisfaction” is used rather broadly in vernacular speech. We can feel satisfied with a meal, a movie, or a moment. Our feeling of satisfaction blends utility (it fed me), affect (I enjoyed it), and expectation (it lived up to or exceeded what I wanted). The dessert, the movie ending, or the moment can all be
Having a representative sample is ideal when making inferences about your customer or user population. In practice, it can be difficult to recruit the right proportion of respondents, leaving your sample out of balance with the population. One way to adjust for being off balance is to weight the data you collected to get the
At MeasuringU®, we don’t just use UX metrics—we create them. But what have we created, and what have we just used or extended? Across our combined careers, we (Jeff and Jim) have published 16 psychometrically qualified UX metrics (both creating original and modifying existing questionnaires) plus a method for combining prototypical usability metrics, and we
Human research moderators aren’t going away. Despite technological advancements, such as remote unmoderated testing (with and without thinking aloud) and AI moderators, a live researcher asking questions to a live person will always be needed. Technological innovations are less likely to render things obsolete than make them more specialized (like Internet > TV > Radio).
Is there a misalignment in skills in the UX profession? Specifically, when UX managers are hiring, is there a misalignment in what applicants and current practitioners report doing and the skills managers need? In a previous article, we did a deep dive into what UX practitioners reported doing in the 2024 UXPA salary survey, tracking
Banking isn’t limited by borders. No matter what language you speak, there’s a universal need to save and access money, check balances, transfer money, and pay people. What’s also universal with digital banking is the inevitable friction caused by security concerns and troublesome user interfaces. While our previous SUPR-Q® benchmark reports have focused on U.S.
AI is rapidly changing. By the time we write about the latest features and performance benchmarks, they are replaced by newer features and benchmarks. But are all those features and benchmarks noticed by users? Perhaps. The speed of change in AI shouldn’t stop us from taking a snapshot of the user experience. Even with rapidly
User experience research has a wide variety of methods. The variety can be both inspiring and daunting—where do you start, what should you master? We recommend two approaches to extend your knowledge of UX methods. First, understand how the many methods relate by reviewing our taxonomy. Second, understand which methods are used the most and
What should you do when your sample doesn’t match the known population composition on key variables like prior experience? One approach is to weight your data to rebalance the sample. In a previous article, we discussed how to weight means (such as from rating scales) when there are differences between group proportions in a sample
