MeasuringU

Cultural Effects on Rating Scales

By Jeff Sauro, PhD . February 4, 2020 . Tags: LTR, Satisfaction, SEQ

Numbers are universally understood across cultures, geography, and languages. But when those numbers are applied to sentiments (for example, satisfaction, agreement, or intention), do people respond universally or does a 4 on a five-point scale elicit different reactions based on culture or geography? Many international organizations use similar sets of measures (such as satisfaction or the Net Promoter Score) to compare countries and regions. If

Using Task Ease (SEQ) to Predict Completion Rates and Times

By Jeff Sauro, PhD . October 30, 2018 . Tags: Validity, SEQ, Questionnaire

Our attitudes both reflect and affect our actions. What we think affects what we do and what we do affects what we think. It’s not a perfect relationship of course. What people say or think doesn’t always directly correspond to actions in easily predictable ways. Understanding and measuring user attitudes early and often can provide a good indication of likely future behaviors. Attitudes can be

10 Things To Know About The Single Ease Question (SEQ)

By Jeff Sauro, PhD . October 30, 2012 . Tags: SEQ, Rating Scale

The Single Ease Question (SEQ) is a 7-point rating scale to assess how difficult users find a task. It's administered immediately after a user attempts a task in a usability test. After users attempt a task, ask them this simple question: Overall, how difficult or easy was the task to complete? Use the seven point rating scale format below. Labels and values: We typically label

Do Users Fail A Task And Still Rate It As Easy?

By Jeff Sauro, PhD . October 9, 2009 . Tags: SEQ, Usability Metrics, Rating Scale, Questionnaire

Have you ever watched a user perform horribly during a usability test only to watch in amazement as they rate a task as very easy to use? I have, and as long as I've been conducting usability tests, I've heard of this contradictory behavior from other researchers. Such occurrences have led many to discount the collection of satisfaction data altogether. In fact I've often heard

SEQ

by Jeff Sauro, PhD | February 4, 2020

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Cultural Effects on Rating Scales

By Jeff Sauro, PhD . February 4, 2020 . Tags: LTR, Satisfaction, SEQ

Using Task Ease (SEQ) to Predict Completion Rates and Times

By Jeff Sauro, PhD . October 30, 2018 . Tags: Validity, SEQ, Questionnaire

10 Things To Know About The Single Ease Question (SEQ)

By Jeff Sauro, PhD . October 30, 2012 . Tags: SEQ, Rating Scale

Do Users Fail A Task And Still Rate It As Easy?

By Jeff Sauro, PhD . October 9, 2009 . Tags: SEQ, Usability Metrics, Rating Scale, Questionnaire