MeasuringU

Simplifying the UMUX-Lite

By Jim Lewis, PhD and Jeff Sauro, PhD . September 29, 2020 . Tags: Measure, UMUX-lite, Measurement

It seems like every few years a new standardized UX measure comes along. Standardization of UX measurement is a good thing for researchers and practitioners. Having common methods and definitions helps with objectivity, generalization, economy, and professional communication. At MeasuringU, we pay a lot of attention to the continuing evolution of standardized UX measurement. The UMUX-Lite is a relatively recent measure that has been attracting

Should You Use Negative Numbers in Rating Scales?

By Jim Lewis, PhD and Jeff Sauro, PhD . September 15, 2020 . Tags: negative scale, UMUX-lite

There are a lot of opinions about the best formats for agreement scales. Sometimes those opinions are strongly held and can lead to lengthy, heated discussions within research teams. When format differences affect measurement properties, those discussions may be time well spent, but when the formats don’t matter (or matter very little), the time is wasted. That’s why we have an ongoing research goal to

Are Face Emoji Ratings Better than Numbered Scales?

By Jim Lewis, PhD and Jeff Sauro, PhD . September 8, 2020 . Tags: graphic scale, Emoji scale, UMUX-lite

Somewhat agree, very satisfied, extremely likely. The labels used on the points of rating scales can affect responses in often unpredictable ways. What’s more, certain terms can get lost in translation when writing surveys for international usage. Some terms may have subtly different meanings, possibly making cross-cultural comparisons problematic. While numbers are universally understood and don’t need translation, does "5" on a seven-point scale properly

Are Star Ratings Better Than Numbered Scales?

By Jim Lewis, PhD and Jeff Sauro, PhD . July 21, 2020 . Tags: Linear Numeric Scale, Star Scale, UMUX-lite, Satisfaction

Five-star reviews. Whether you're rating a product on Amazon, a dining experience on Yelp, or a mobile app in the App or Play Store, you can see that the five-star rating system is quite ubiquitous. Does the familiarity of stars offer a better rating system than traditional numbered scales? We recently reported a comparison between standard five-point linear numeric scales with 0–100-point slider scales made with UMUX-Lite

Are Sliders Better Than Numbered Scales?

By Jim Lewis, PhD and Jeff Sauro, PhD . July 14, 2020 . Tags: slider, Visual Analog Scale, sliders, UMUX-lite

There are many ways to format rating scales. Recently we have explored Labeling neutral points Labeling all or some response options Altering the number of response options Comparing agreement vs. item-specific endpoint labels Each of these formatting decisions has a variety of opinions and research, both pro and con, in the scientific literature at large. Our controlled studies on these topics in the context of

Consumer Software UX & NPS Benchmarks 2020

By Jeff Sauro, PhD and Jim Lewis, PhD . May 12, 2020 . Tags: consumer software, Desirability, UMUX-lite, Net Promoter Score, NPS

Software dominates our professional and personal lives. A product's usability, in addition to its features and capabilities, is an important influence on how likely users are to adopt new technology and recommend the software. Between 30 and 60% of the variation in Net Promoter Scores is determined by a product's usability. Customers tend to recommend products they have positive experiences with. Similarly, bad experiences lead customers

The User Experience of Meeting Software

By Jeff Sauro, PhD and Jim Lewis, PhD . April 28, 2020 . Tags: Meeting software, UMUX-lite, NPS, SUS

If you’ve had a meeting recently it was probably a virtual meeting. The use of online meeting software with integrated video and screen sharing capabilities, such as Zoom and Google Hangouts, has been growing for years. To say the usage has now skyrocketed is probably an understatement. Online meetings are ubiquitous in business and are now common in education and personal use. Children attend classes

Business Software UX & NPS Benchmarks (2020)

By Jim Lewis, PhD and Jeff Sauro, PhD . May 5, 2020 . Tags: b2b software, Desirability, UMUX-lite, NPS

Despite the attention consumer-based mobile apps, websites, and software get, a lot of the world depends on business software. Business software supports core functions for organizations such as productivity tracking, communication, accounting, and sales. Several products also have a fair amount of crossover between business and consumer usage. Along with their features and capabilities, the user experience of software is a key determinant of how

10 Things to Know about the Technology Acceptance Model

By Jeff Sauro, PhD . May 7, 2019 . Tags: UMUX-lite, UX

A usable product is a better product. But even the most usable product isn’t adequate if it doesn’t do what it needs to. Products, software, websites, and apps need to be both usable and useful for people to “accept” them, both in their personal and professional lives. That’s the idea behind the influential Technology Acceptance Model (TAM). Here are 10 things to know about the TAM.

Recent Advances with the System Usability Scale

By Jeff Sauro, PhD . November 7, 2017 . Tags: UMUX-lite, SUS

The System Usability Scale (SUS) is the most widely used questionnaire for measuring the perception of usability. It’s been around for more than 30 years. While its original term “system” has fallen somewhat out of favor, its usage has not—with thousands of citations in the literature. The system can be anything from business software, consumer software, websites, mobile apps, or hardware. With such wide usage

UMUX-lite

by Jim Lewis, PhD and Jeff Sauro, PhD | September 29, 2020

Browse Content by Topic

Simplifying the UMUX-Lite

By Jim Lewis, PhD and Jeff Sauro, PhD . September 29, 2020 . Tags: Measure, UMUX-lite, Measurement

Should You Use Negative Numbers in Rating Scales?

By Jim Lewis, PhD and Jeff Sauro, PhD . September 15, 2020 . Tags: negative scale, UMUX-lite

Are Face Emoji Ratings Better than Numbered Scales?

By Jim Lewis, PhD and Jeff Sauro, PhD . September 8, 2020 . Tags: graphic scale, Emoji scale, UMUX-lite

Are Star Ratings Better Than Numbered Scales?

By Jim Lewis, PhD and Jeff Sauro, PhD . July 21, 2020 . Tags: Linear Numeric Scale, Star Scale, UMUX-lite, Satisfaction

Are Sliders Better Than Numbered Scales?

By Jim Lewis, PhD and Jeff Sauro, PhD . July 14, 2020 . Tags: slider, Visual Analog Scale, sliders, UMUX-lite

Consumer Software UX & NPS Benchmarks 2020

By Jeff Sauro, PhD and Jim Lewis, PhD . May 12, 2020 . Tags: consumer software, Desirability, UMUX-lite, Net Promoter Score, NPS

The User Experience of Meeting Software

By Jeff Sauro, PhD and Jim Lewis, PhD . April 28, 2020 . Tags: Meeting software, UMUX-lite, NPS, SUS

Business Software UX & NPS Benchmarks (2020)

By Jim Lewis, PhD and Jeff Sauro, PhD . May 5, 2020 . Tags: b2b software, Desirability, UMUX-lite, NPS

10 Things to Know about the Technology Acceptance Model

By Jeff Sauro, PhD . May 7, 2019 . Tags: UMUX-lite, UX

Recent Advances with the System Usability Scale

By Jeff Sauro, PhD . November 7, 2017 . Tags: UMUX-lite, SUS