Topics
Topics
Streamlining the SUPR-Qm from 16 to 5 Items
Mobile apps are different from websites. People have different expectations for a mobile app and how it can integrate with their phone and data. While the mobile app experience is similar in many ways to other interfaces such as websites and software, mobile apps are distinct enough that we feel they deserve their own questionnaire.
Might Not Be a Magic Number but There Are Magic Ranges
“What sample size do I need?” We’ve all been trained from years of math education to expect a single answer to that question—a single sample size number. But earlier, we warned against the quixotic quest to identify the one true sample size to use for UX research—the “magic number.” Because sampling error is real but
How Much Is AI Used in UX?
Did the student write the paper with AI? Did the teacher review the paper with AI? Did the respondent use AI to answer the survey? Did the researcher use AI to detect responses that were AI generated? Was this article written with AI? Was the LinkedIn post about this article written with AI? There’s hardly
Schools of Thought on Sample Sizes in UX Research
Five users are enough. Or do you need a large sample size to make statistically significant claims? One of the enduring controversies and sources of confusion in UX research concerns sample size. Part of the reason for the confusion is that there are different perspectives; some are more vocal than others. This isn’t different from
The User Experience of Meeting Software (2025)
In the movie 2001: A Space Odyssey (made in 1968), a vision of the future included video conferencing. And 1989’s Back to the Future’s vision of 2015 included not only video conferencing but also getting fired over it. While we may scoff at how hoverboards and flying cars still haven’t arrived, it’s now normal for
Using the Inverse Square Relationship for Sample Sizes
One of the more challenging things about learning math in general (and statistics in particular) is how the formulas, often with Greek symbols, translate to things we can see and experience. The abstractness of these formulas often means we just have to take them at face value, believing that someone smarter than us made sure
20 Years of MeasuringU:
MUiQ® and an Explosion of Research
Who cares what happened 15 or 20 years ago? While technology changes fast, some of the most important questions in UX research are more enduring. Preparing for the future means understanding the past. We’re celebrating our 20th anniversary at MeasuringU (2005–2025). For us, it’s less about popping the champagne and more about reflecting on how
UX and NPS Benchmarks of Brokerage Websites (2025)
Owning stocks or having a brokerage account isn’t just for the ultra-rich. More than half of U.S. households have retirement accounts (IRA or 401k). About 62% of Americans own stocks. About 28% of American adults own cryptocurrencies. People with money invested in major brokerage companies, traditional and crypto, often interact with those companies through their
What Happens When You Test a Mobile Prototype on Desktop?
Early and often is not just advice for voting in Chicago—it’s also one of the key principles for designing for a usable experience. Testing an experience while it’s still in its prototype stage allows you to find and fix problems before they become difficult and expensive to fix. User experiences with prototypes (even low fidelity
There are 70+ UX Metrics,
Start with These 4
In earlier articles, we identified 70+ UX metrics and provided guidance on how to select a metric. Seventy of anything is hard to keep track of, much less master. However, there are two ways to make that large list of metrics more approachable: The first is to decompose that list into logical groups (Figure 1).
Grading Scales for the UX-Lite
If you got 95 out of 100 on your math test, you did well. You knew you had an A. If you scored 50, you knew you probably had an F. But maybe you hoped that enough students did so poorly that the teacher would curve the test to make 50 something more like a
20 Years of MeasuringU:
Growth and Change
Who cares what happened 15 or 20 years ago? Though technology changes fast, some of the most important questions in UX research are enduring. Preparing for the future means understanding the past. We’re celebrating our 20th anniversary at MeasuringU (2005–2025). For us, it’s less about popping the champagne and more about reflecting on how the